The T Room
I was tasked with a redesign and campaign The T Room, a tea shop in Montrose, California. I redesigned their logo and menu, and then made posters and a mockup of an interior room showcasing unique uses of typography. This page is going to document my process behind the project. Click here for additional information about this project.
Research
The first order of business was to research The T Room. Just what kind of place is it? What does it want to convey? There is admittedly not much information about the place on their official website, so I had to make assumptions based on their images and menu descriptions. It has a homey feel, reminiscent of a cottage to me. I thought that for my rebrand, I would make it more modern, but also maintain the comfortable atmosphere.
Logo
The next step was to begin creating the logo. I made many thumbnails in my sketchbook, then narrowed it down to the strongest designs and made spur-offs of them in Illustrator.
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The third digital thumbnail ended up being the strongest design, so I made a spur-off of that and came up with the final design. I first made a sketch of it first, of course.
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Posters
After finalizing my logo design, it was time to create the posters. I somehow ended up using the composition for St. Marc for my Hibiscus Melba tea poster. I liked the idea of having flowers coming out of a teapot with abstract steam. In the Hibiscus Melba poster, the steam simultaneously serves as the flower stems.
Menu
I didn't really create thumbnails for the menu; I just wrote down the different headings, along with the menu size dimensionis, and then figured everything out as I went along. I made the design assets in Illustrator, and the final menu was made in InDesign.
Interior
The final part of this project was to create a mockup of an interior design using environmental typography. This was another project that I didn't make thumbnails for; I just found an online image of an interior that I liked and just went with the flow of things. The wall has text from the poem "The Pace of Life" by Ernestine Northover.
